(From L-R; the Gentle Cleansing Shampoo, the Hair & Scalp Nutritive Conditioner, and the Leave-In Conditioning Mist)
Hair weaving and extension services are big business in professional hair care, literally, accounting for millions and millions of dollars in salon revenues. Indications are that the market will continue to grow as women opt for, at least on occasion, augmented hairstyles of varying lengths, colors and textures.
Up until now, expenditures have been concentrated in the sale of commercial hair and fees to stylists for performing these services. The care for weaved and extension styles, however, have been for the most part a disjointed affair - forcing weave wearers to search for a shampoo from one line, a conditioner from another line, and then a scalp care product from yet another.
Now Avlon is paving a way to participate in this lucrative segment of the market in a meaningful way. In one premium professional product line, the clients' needs will be beautifully addressed in three key areas:
1. The Natural Hair
2. The Added Hair
3. The Scalp
1. Natural Hair
A number of techniques call for the integration of the client's natural hair in the finished
style. For the most natural looks, hair is sometimes left out at the
hairline, sides, nape, and other times at intermittent areas
throughout. Commonly with sew-ins, much of the natural hair is
cornrowed beneath the wefted commercial hair. Whatever the case, the
natural hair needs to be properly cared for, with gentle cleansing,
nourishment and moisture. KeraCare delivers this and much more.
2. Added Hair
The commercial hair most commonly used for weaves and extensions is
typically that belonging to women of Asian descent. The hair is
processed in different ways to take on a wide variety of textures and
colors. The processing is oftentimes damaging and depending upon the
quality of the hair, the cuticles can be aligned counter-directionally.
Considering its natural characteristics, coupled with the alignment and chemical processing, this hair can easily become dry, tangled and difficult to manage. Excess oils, or even heavy sprays and silicones, leave the commercial hair looking bad and can make manageability even more worrisome.
KeraCare offers the commercial hair gentle cleansing and the lightest touch of hydration to retain fluid, tangle-free movement and natural shine.
3. The Scalp
Sew-in weaves, can cause some initial scalp distress because of tight
braiding. Also, the braids themselves restrict access to the scalp
somewhat, making it difficult to keep the scalp as clean as it should
be. Without adequate removal of dead skin cells and excess oils, the
scalp may itch and even become unhealthy due to an overpopulation of
bacteria and fungi.
KeraCare for Weaves & Extensions addresses these issues with special, effective plant based scalp calming agents and antiseptic ingredients to sooth, cleanse and moisturize the scalp.
My career in haircare started as a Barber and a Loctician for which I am very proud, the same is so for the many Braiders I am acquainted with. But many of us (people of Black descent) still prefer to change the state of their natural hair with chemicals, which is our prerogative, of course. Unfortunetly, allot of ignorance owned by stylists and patrons alike results in damaged hair and scalp on a continuous basis. The hair manufacturers (business persons) take advantage of the public's vanity and naivety by promoting miracle in a jar products which ultimately results in disaster, sooner or later. For the women coming into my shop with chemical damaged hair, a nice haircutt was the best I could offer them until I happened upon a couple of Avlon representatives at a hair show I attended back in 1994. Patrons, male and female rave about the results they get from using the KeraCare products which I suggest they take home. It is your innovated research and dedication to good health that has of done a world of good in an industry which has the consumer paying far more than the price of a jar of hydroxide relaxer for beauty. Even knowing what shampoo to purchase was at best known through trail and error until you gave us a thorough education on which surfactants to look out for. It is because of you that I am presently studying a course of cosmetology with hopes of including 'hair repair' on our menu of services. Extending the KeraCare line into the area of Weaves and Extensions is definitely needed as your passion for good health has always prompted us to not to neglect the scalp which is where it all begins. I look forward to the day when you add to the square information on braids and what damage Barber may be doing to a client's scalp with clippers.
Sincerely Mr. Fahiym
Wow, I'm very pleased that KeraCare has come out with these products. These products will be extremely beneficial to those who wear extensions.
Tenho duas clientes que faço relaxamento a base de guanidina normal, sempre hidratam no salão toda semana e os cabelos estão quebradiços, estou tendo dificuldade em recuperá-los mesmo usando selagem termica, reconstrução, hidratação ...... o que será que está acontecendo com os cabelos que são tão bem cuidados? preciso de orientação, sempre participo dos cursos de aperfeiçoamento da avlon.
obrigado.
Dr. Ali,
Após lhe conhecer no site fiquei muito feliz por sua capacitação. Estou muito feliz por usar os produtos da avlon. trabalho com confiança e brinco de transformação nos cabelos das clientes, avlon me proporcionou um grande leque no mercado da beleza, participo de todos os treinamentos e gostaria de participar top de 10 que é realizado em São Paulo, alguns amigos da minha cidade já participaram.
Moro em Porto Velho/Ro/Brasil
compro no distribuidor COMEPI.
MUITO BRIGADO EVLON.
Gostaria de solicitar a tradução das escritas que estão contidas nos produtos e tudo que esta vinculado aos produtos da avlon.pois apenas leio português.obrigada!