IN THE LAB, WITH DR. ALI SYED

Avlon and the KeraCare Dry & Itchy Scalp lineup are just days away from launching an excellent product for those of you with itchy scalps.

Check our Facebook page for more info regarding the new KeraCare Anti-Dandruff Spot Itch Lotion:

http://www.facebook.com/photo.php?pid=2395549&id=25131451365

Another review, another swish. Hair's Tha Thing was kind enough to review the Syntonics Edge Define Hairline Smoother on her blog. Check the link to see what she had to say:

http://hairs-tha-thing.blogspot.com/2009/05/introducing-syntonics-edge-define.html

Hair Milk reviewed the latest Syntonics Edge Define product that we recently debuted. Click the link for the results from her stress test:

http://www.hairmilk.com/syntonics-edge-define-review

Thanks to everyone who responded. I will be getting in touch with each of you shortly. For those of you that missed out this time: do not worry. I will be doing more giveaways this year and I am sure you will have a good chance as long as you check back.

I wanted you all to get a chance to see one of the latest products from Syntonics. The Syntonics Edge Define Hairline Smoother provides shine and the ultimate frizz-free control for sleeked-back hairlines and short tapered nape areas. The no-flake & easy rinse formula moisturizes the scalp and helps delicate hairline areas resist breakage. Its a terrific choice for girls' styling.

Time to celebrate. I'm pleased to announce that Avlon Industries will be receiving its ISO 9001:2000 Certification.

When perming hair, the conditioning and deswelling of the hair should be done according to the pH of the hair and its degree of swelling. For example, a high molecular weight cationic polymer conditioner should be applied to the shampooed hair before applying the Reshaping Cream. The pH of the cream is around 9.5 and it is going to increase the pH of the hair. The hair is also going to swell to 30-60% percent leaving the cuticles wide open. Therefore, a cationic conditioning polymer will penetrate into the hair cortex and make hair soft, silky and more combable.

Since some of you may have some general questions lingering about permanent waving, I'll quickly go over some generalities that might some common issues:

Let us take a look at the basic chemistry of permanent waving (technically called the "redox" process) to understand how hair is permanently curled or waved.

The redox process has two basic phases: reduction and oxidation. During the reduction phase, approximately 20% of the hair's cystine bonds are broken into cysteine (or half cystine bonds). It is in this phase that the hair assumes its new configuration. In the oxidation phase, 80-90% of the broken bonds are reformed to lock in the new curl formations.